The new Hammer Series was announced this week and it ushers in the beginning of a new form of stage racing. \
Where everything goes according to plan, the sport will be benefitting financially, while fans would be helped to become increasingly engaged.
The series which would begin in early June with an event in Limburg will see professional teams compete against each other over three days. Also, for the general public, a number of related activities has been slated out.
The announcement made on Wednesday didn’t make any mention of racing for women and Graham Bartlett, the CEO of the team organization Velon was asked if any plans had been made to incorporate women’s racing.
“We’ve already done some down in the Cadel Evans Great Ocean Road Race. We ran some data and technology with onboard cameras and with data from the women’s race in Australia.